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Will AI Take Our Jobs as Social Media Managers?
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AI can automate content generation and scheduling, but it struggles with the human side of community building tone, nuance, crisis management, cultural context.
Social media management is as much about relationships as it is about posts.
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I don’t even have the energy to fully respond to this, lol. But simply put, no. It would be a complete nightmare for a brand to hand their social media channels over to AI, even if the AI is managed by someone. If any brand is considering this, they’re better off not using social media at all and just sticking with a NEWS & PRESS page on their website.
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AI is already taking over repetitive tasks like drafting, scheduling, and testing. what it cannot do well is capture brand voice, cultural nuance,build real trust with communities.
from an agency view, AI is more of a support layer than a replacement. It frees us to focus on strategy, creative direction, and relationships. that balance not only keeps brands authentic but also helps win more deals because creators want both efficiency and originality.
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Sizable businesses will still go for humans
Imagine this you’re a business and need someone to manage your social presence (Instragram,fb, whatever)
Will you choose an AI or an applicant that has like 5-10k followers and already has digital presence and experience in the industry.
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It’s a really interesting question, and I’ve been thinking a lot about this too.
AI won’t entirely replace social media managers. It will change our roles by automating repetitive tasks.
We’re building WaveScoop to help with on-brand ideas and simulated responses. This is right in the area we’re building for.
What kind of tasks do you think AI could best support you with?
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YES ITS HAPPENING NOW LOL
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Honestly, HONESTLY… we don’t think so. At least not in the immediate future. As much as AI has progressed and been integrated into daily life, there is still a long way to go until it can 100% take someone’s job.
Add to that the fact that as a social media manager, part of your job is understanding your audience… and your audience are humans who respond to human behavior, which is hard to replicate by AI…
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I asked Grok about the future outlook of digital/social marketing and the job rate is increasing over the next 10 years, I think there will be mass unemployment so I would consider making your content – education/entertainment and monetize your self rather than relying on someone else for paycheck, people will always want entertainment/education
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Maybe one day but I’m not worried about it for now.
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