Will AI Take Our Jobs as Social Media Managers?

[Ed-Mayer]

It depends. If you just copy AI generated content, then yes. If you are creative AI wont replace you for a long time.

[InstructionOrganic79]

For the social media jobs that focus strictly on content development, AI will absolutely replace some of not most of those jobs.

The best thing social media managers can do now is grow their skill set. Get into strategy development, paid media, acquisition marketing, project management, etc. Provide as much utility as possible so that you’re harder to replace with AI.

[Junkstar]

Honestly, the defunding of creative, content, and skilled strategists is the core problem. The move away from taking organic social seriously years ago was the death knell. AI is just a handy excuse, but only made possible through a lack of interest in social as a valuable marketing tool.

[RealLAFG]

SMMs that understand how to use AI and improve workflows/research will replace SMMs that don’t use AI.

You can use AI for social media marketing, but a business owner doesn’t want to spend time trying to understand copy, prompts, etc.

If you could just use AI to boost your social media presence, no one would come to this sub seeking advice to boost their brands on platforms because everyone would just be using AI to do it for them.

AI is basically an assistant, you still need skill in the field you’re using it in if you want to be successful.

[thatcooltechdude]

I feel as though this depends on the company’s outlook on AI and creatives. If the company champions creatives and what they offer (which is a ton and I stand by that), then I think AI will be seen as something that can support them, not replace. However, if the company perceives AI as the new shiny thing that will bring about the best “results” (this can be a lot of things such as money, time management, resource allocation, etc.), then the pendulum will swing in favor of AI.

[MightyMiami]

Yes, at the lower level.

[[deleted]]

It probably will if you can’t spell “came” properly.

[NickyB808]

I think at least for a very very long time, Ai will help the best people do what they do even better. So yes this will probably cut out the bottom but I don’t think it will cause everyone to become replaced.

[TWayTDay]

Companies that are large enough to care about their image and brand guidelines will continue to use SMMs. AI tools will likely be part of standard workflow at some point, just like how Sprout / Hootsuite / etc. replaced working in native platforms.

I think a lot of smaller businesses will continue to not hire dedicated SMMs, and AI will make the job easier for whichever poor assistants / middle managers get stuck with Instagram duties.

[k_rocker]

No, in the same way it won’t come for the jobs of accountants.

AI will just make it easier. It might be easier for a one person brand to get started, but eventually they’re going to have to choose which job to do if they grow – they become a manager of people, they hire someone to work the AI tools, the accountancy package.

It might get leaner, but by the same respect, it means that skilled SMM’s will have the tools to work with 8 brands instead of 4 because they’re also leveraging AI.

[jmccune269]

AI is both over hyped and under hyped. AI itself isn’t going to replace anyone in the foreseeable future.

But, if you aren’t learning to use it now, you’re going to be behind the curve and struggling to compete with those who are using it.

AI, and, more importantly, automation can help speed up so many parts of the process. It’s so much more than just a copy-writer that needs to be babysat. It can help with everything from ideation to research to planning out the content calendar.

[pambeesly9000]

Ai social posts are terrible. So no.

[omdanu]

Probably, but always remember you need someone to run the AI, and someone to optimize what AI create. As long as you not rely on AI at literary everything, well, its still fine.

[BadGuy_GoodServices]

Not in my case. Even with AI I still hired to use the AI tools basically I’m ‘babysitting’ the AI

[IndependentOne6604]

Not mine. The clients I have want no part of AI, thankfully.