Why is Google Analytics so freaking difficult?

[sonikrunal]

Google Analytics really is a mess for a lot of people.

You’re trying to understand how people use your site, but GA makes you feel like you need a PhD just to find bounce rate.

GA4, in particular, introduced new terms, a new layout, and less obvious reporting. What used to take 2 clicks now takes 10.

The tool is powerful, yes. But power without clarity = frustration.

You’re not alone. Tons of marketers, devs, and even analysts have said the same.

Try this:
Start with just 1 or 2 questions you want answered
Example: “Where are my users coming from?” or “Which pages do they leave fast?”
Then build your reports around only that

Everything else is noise until you need it.

[Buzzcoin]

Because of GA4 it’s a terrible product