Why is Google Analytics so freaking difficult?

[cranberrie_sauce]

we added plausible analytics 2 years ago and now everyone in the company is using it.

GA4 is still there but its so frigging cumbersome to use and causes so many other issues with GDPR and CMP where numbers are now hard to believe to – I can see noone is using it anymore internally.

[The_Paleking]

They want people to build out event based metrics rather than sit on the default stuff.

[CraftBeerFomo]

No, you’re not an idiot.

The previous incarnation of Google Analytics was much simpler to set up and find the basic information most site owners require but then they decided to rebuild the whole thing and for some reason make it overly complicated and more difficult to find basic information on traffic numbers and sources and what pages get traffic for reasons only known to them.

Like why TF does it default to hiding traffic numbers and sources unless I specifically go find a hidden away tab in the “library” section and turn those reports on? Why would anyone NOT want those reports?

[KnicksShowYo]

It is terrible. They made it worst.

[mediocrerhino]

Spin up one of the free versions of Matomo Analytics. You get the basics you want without the unnecessary complexity of GA4.

[Asleep-Wolf2159]

What is the minimum you need to check?

[trp_wip]

It’s not difficult, it’s just retarded. 

[Verryfastdoggo]

Switch to hot jar or Microsoft clarity. GA4 is horrible unless you have a PHD in data analytics.

[SEO-Rank-Tracker]

You are not. I created a looker studio dashboard and it took me about 3 weeks, since it was almost impossible to properly show data to my clients. Not everyone has time to wade through all that weird data. GA4 is a worse option then the previous one and I see no intention from Google to make it better.

[FluffyMirage]

I find the current version very counter intuitive

[AppointmentTop3948]

Every stats tracker from 15 years ago is far easier to read and use than Google analytics. They purposefully make it hard to see any of the basic info that could be useful.

I dont know why, but someone must be benefitting from it being so convoluted.

[sundeckstudio]

You can use many free alternatives that can show you data that will mean something, easy to understand and privacy focused

[Express-Age4253]

Gemini has pretty good explainers

[tobebuilds]

There’s just too much information in it. But also, nobody is willing to leave Google analytics, so there’s no incentive to improve it.

[jana_panna]

https://preview.redd.it/syxg3rv3n1sf1.jpeg?width=800&format=pjpg&auto=webp&s=97d5f29b87a23ccb389e2c38c9b7bea8f504f5f2

I feel you