Why do you think anonymous social apps like Yik yak and swiftlie fell apart?

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All new posts need a flair going forward
byu/JonODonovan insocialmedia

[alexelcampa]

Yik Yak was great when it was anonymous like they said.

They then started adding profiles
as a choice and then made them mandatory

Yik Yak also was built around “anonymity” which then went out the window, so I guess sticking to what they are built around is one big thing to stay around

[Austiniuliano]

Business model can’t support it. You need to sell ads as a social media but if users are anonymous then ads can’t be catered to user. That means ads aren’t very valuable to advertisers

[TecateLite]

Google “Yik Yak lawsuit” and you’ll get a lot of relevant content that could help you.

[skaag]

Whisper is still around. Unfortunately that format brings out the ugliest sides of humanity.

[D0nMalte]

In Germany (and I think Israel or some unrelated country) they use Jodel, you should google it. They cloned it from YikYak but are still quite successful. They managed to build a business model ( though the growth was/is slow) and got their main audience in Students as it is ‘Hyperlocal’