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Who we need to write for? Search engines, humans, or LLMs?
Posted by on November 11, 2025 at 3:30 pmWe have been hearing this advice (even from Google) that you need to write for humans, not for search engines. A decade ago, it was for search engines, and now with AI/LLM search platforms getting popular, do we need to write with LLM visibility in mind?
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Write for the User
Engineer for Search Engine ranking keyword from the LLM prompt
You cannot “write for search engines” – they are content agnostic
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Write for humans first, LLMs are great for surfacing content, but they prioritize clarity, relevance, and readability. When you get that right, both search engines and AI will follow.
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Humans + search engines. LLMs just scrape SERPs and consensus-seek from them.
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You still write for people, but you structure for machines. Search engines and LLMs both pull meaning from the same signals: clear language, headings that match intent, schema, and internal links that show topic depth.
When your content answers a real question and the markup makes it easy to parse, humans stay longer and algorithms understand it faster. If you make it useful and structured, everything else, search, AI, and users, lines up naturally.
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