-
Who is the target user?!
Posted by on January 27, 2021 at 9:28 pmHello,
Almost all projects start with a target user in mind around whom the product is built around.
How do I build the persona of a target user of a social platform? I’m a little stuck because technically everybody uses social media! I am not able to understand how I narrow down a concrete image of the all important first user!
Social media used to be a place to connect with people living elsewhere like friends and family, but today one of its most important uses is as a source of news, but I find that the design of most current platforms haven’t kept up with current needs.
I have a design in mind that can help with today’s needs but I do not want to make the classic build it and they will come mistake.
Any advice would be much appreciated,
Thank you!
-
3 Replies
-
[Please keep in mind that all posts need to be of professional discussion](https://www.reddit.com/r/socialmedia/comments/ft6ghx/all_new_posts_need_a_flair_going_forward/). This isn’t a help desk. [If this post doesn’t follow the rules report it to the mods](https://www.reddit.com/r/socialmedia/about/rules/).
*I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/socialmedia) if you have any questions or concerns.*
All new posts need a flair going forward
byu/JonODonovan insocialmedia -
Surely you can’t be targeting the entire population of all social media? In which case you, you would just be targeting all of humanity in general.
You should try to segment the audience. Are you targeting users who are concerned about their social privacy? Are you targeting working professionals in a certain niche? Are you targeting superusers and early adopters of technology?
It sounds like you need to do some more research / background work on your target demographic and prepare a business plan before you launch.
-
You need to create an example of YOUR user/audience, not general social media user base. This should directly correlate with your client’s strategy and target buyers. You can look into design thinking materials about creating personas to help you figure it out 🙂
Log in to reply.