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Who are the most trusted SEO voices right now?
Posted by on March 22, 2026 at 2:34 pmI’m an old-school SEO, but I’ve been out of the game for a few years.
Looking to get back up to speed from people actually on the front lines right now. Not fake gurus, not beginner stuff.
Who do you trust and recommend following?
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1 Reply
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Glenn Gabe
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[deleted]
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u/seopub
u/jakehundley
u/joyhawkings
u/darrenshaw_
u/GrumpySEOguy
Edward Sturm
Barry Shwartz
u/johnmu
u/ryanjones
u/SEOPub
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Great list so far, I’d add Matt Diggity as well.
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There are no SEO secrets that one person knows and others don’t. All you need to know is what ranking factors hold more weight then others so you prioritize those over potential time sinks that don’t move the needle much. You can find great articles online from well known websites that did the research on those top ranking factors, so just focus on those. At the end of the day it often comes down to authority / trust for why certain websites / pages rank high, and that’s where the battle is won or lost.
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you really want to know who the most popular “internet personalities” are in SEO?
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None. They mostly only parrot what they find online. Even Google PR people like John M barely know how it works.
SEO experts are usually making bank on SEO services lol, and they’re engineers, computer scientists, data scientists, etc.
I worked with some big brands that before they found me, they contacted most of the known names out there to be told they don’t actually provide SEO services lol.
I trust data scientists, engineers, and SEO by the sea. Patents and the actual software only.
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Follow u/weblinkr he walks the walk and likes to help. I’m a bit outside the box with a background in SEO and sales psychology but if you don’t mind a weird idea now and then you’re welcome to follow me as well
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I would add Rand Fishkin on this list
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Claude is a better seo consultant than everyone here.
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Are you into Organic SEO or Local SEO?
Do you do WordPress?
If you create content NavBoost likes, you are cognizant of CTR, and work on acquiring quality backlinks, you will be a master ranker in 2026.
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Seo is basically the same as it was a few years ago.
1) avoid penalties
2) write relevant content
3) be relevant
4) have authority
Authority comes from back links.
To get back links:
1) do nothing and wait
2) buy then (careful)
3) guest post or link outreach
4) build your own
If you want to do #4 we have multiple free podcasts that teach you step by step how to
Content quality isn’t a ranking factor.
Basically seo is exactly the same as it was, but it’s more difficult to get good back links.
Now you’re up to speed. Welcome back.
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