Which platforms do you use if your facebook ads aren’t profitable anymore?

[crippledmark]

Google Search ads although they generate a smaller percentage of our overall revenue because they rely on someone seeking something out, not us generating interest in a new product category.

With that said, Facebook and Instagram continue to perform well for us.

Depending on your volume and platform, you may want to look into re-engagement and win back tools like Klayvio, although that requires a prospective customer to be further down the funnel.

[lmaisour]

right now i’m transferring 50% of our budget into pinterest to see how that platform works.

I would avoid tiktok as the platform sucks and only use reddit for TOFU and a small budget

This would be a good time to tighten up your SEO game

[beingtj]

Google Display ADs

[TTFV]

This article may help some: https://www.tenthousandfootview.com/social-media-ads-are-dead-what-now/

[jayn35]

Quora has worked surprisingly well

[ferdinandibarra]

Have you thought of this?

* The platform doesn’t necessarily matter, it’s what you do on the platform that does matter.