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Where to advertise my software company? Google Ads, LinkedIn, Bing… anywhere else?
Posted by on November 10, 2020 at 4:55 pmI’m ready to start advertising my software company. Never advertised anything on the internet before so I’m completely new at this.
Google Ads, LinkedIn and Bing seem the obvious choices. Reddit Ads seems not so good, judging by some of the posts in r/redditads. There’s appropriate subreddits to discuss my company without breaking rules, so I can still get exposure on reddit this way. I don’t know how effective Facebook would be for IT professionals – I don’t use it, neither do a few of my colleagues. IG seems inappropriate and I’m not a twitter user so not familiar with advertising there.
Am I missing any other channels? I’m thinking a couple of impression campaigns first for brand awareness then PPC.. does that seem appropriate? It seems to be the recommendation I gather, from reading some FAQs from these ad platforms — assuming I’m interpreting it correctly!
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5 Replies
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I have no idea what software you sell but maybe you can reply on posts that ask for help with a problem that your software can solve, and I don’t mean just yell in the comments like “tHiS sOfTwArE iS tHe BeSt” but try to help them with the problem they have and then mention your product.
I have seen it on Quora and some reply’s get thousands of views without paying for ad space. You can do this on Reddit, Twitter, Quora and Facebook (I’m sure there will be a lot of more platforms to use)
Other then that I THINK you shouldn’t do paid advertisements on Reddit because here it doesn’t work that well I think.
If you want to start you should just reply on post related to problems that your software can solve and start doing paid advertising on Facebook and google and then when you got more cash you can move with other platforms like twitter.
I see some big software company’s using affiliate programs or even a white label solution. Maybe that works?
Sorry if this isn’t what you are looking for but this is how I should do it.
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Depends how expensive your software is as a solution and therefore what you can afford your acquisition cost to be.
Standard would be a mix of LinkedIn and Google search and display if you’re B2B, potentially a little bit of Facebook if you know the audience well.
But please, unless your budget is very small, don’t try to do PPC yourself, you will waste money from the outset. You’re best bet is to get a freelance professional at least set everything up for you, but ideally manage everything for you.
I see so many accounts that get run by great businessmen, terrible performance marketers and it really just results in months of wasted spend and insight
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You should also add it to software aggregator sites like capterra.com and G2.com.
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I’m doing google ads for a software company. We are hyper focused on a single niche and that’s produced a highly profitable campaign. I might suggest going very focused on one platform vs spreading your budget across multiple platforms if your budget is small/mid.
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Linkedin, programmatic etc etc lots off places depends on your budget. Q
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