• PPC

  When to switch to Manual CPC?

  Posted by seohelper on June 30, 2020 at 12:51 pm

  

  I have a campaign that is targeting a hyper local region. The CTRs, QS, and Rank are great on most of them but they still have a high IS Lost – I can only assume it’s due to my bid (since they took IS lost due to budget away)

  I’m using a maximize click strategy so I feel like my only choice is to increase the max CPC bid for the entire portfolio strategy. I also feel like the campaign is not ready for manual CPC as not all keywords are performing with enough data for determining a real CPC.

  Should I just switch to manual CPC and do further KW research for each KW/Optimize with SKAGs? Or continue to monitor and edit Max CPC on a campaign bidding strategy level?

  seohelper replied 5 years, 6 months ago 1 Member · 0 Replies
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