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When to switch from Manual CPC to Max Conversion in low conversion industry?
Posted by on October 5, 2025 at 6:09 pmHello! I work at a small business that does its Google Ads in house because we’ve been mildly happy with the results for the amount of effort we’ve put in. We’ve been looking to make some improvements in our free time. Here’s our question:
Everywhere that we look, conventional knowledge for conversion campaigns seems to be to start with Manual CPC until you have at least 15 conversions a month and switch to Max Conversions. Our problem is that our industry relies on a couple big ticket jobs month to month, to the point that 15 more conversions a month from Google alone doesn’t sound reasonable, or would almost be a capacity doubling windfall. I understand there’s probably many approaches to this, but does this mean we should avoid max conversions since we don’t have enough conversion data? Stick to Manual CPC?
Thank you for your time and patience.
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1 Reply
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Even 15 conversions/month isn’t enough for the algorithm to optimize against. What you could potentially do is create a “quality site visit” event based on session length or visiting #x of pages or submitting an email address + answering captcha.
If a purchase isn’t frequent enough, ideally optimize towards something that occurs more frequently but is an indicator that there’s A) Real Interest & B) Likely a Real Human.
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If Max CPC is working for you then stick with it. Don’t change something that is not broken.
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Either gather at least 25 conversions or don’t make the switch at all. There is no shortcut to flicking over to tCPA. It’d likely ruin your results if you do so without having enough data
I have seen a campaign running on max clicks for the past 2 years & it has been printing for that business.
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