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When is it suitable to change from an ad set budget to CBO?
Posted by on June 30, 2020 at 11:26 amAnyone has a best practice approach to this? How do you know when you can change from manual ad set budgets to CBO? Especially for newer accounts.
I would think there would be a min ad spend required for pixel to be efficient in self optimizing the budget
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1 Reply
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I have a few rules for this:
1. I always use CBO for my retargeting campaigns. CBO does many things well, one of which is helping to guard against audience saturation, which makes targeting the overlap of social engagers and website visitors so much easier and cheaper.
2. I always start off with an ad set budget as a testing campaign for my cold audiences. When I find some winners I throw them into a CBO campaign. The thought here is to always test an ad set in ad set budgeting to control the spend more, and once it’s proven viable, give it the juice with a CBO campaign.I have a YouTube video where I talk about how to choose between CBO and Ad Set budgeting: [https://www.youtube.com/watch?v=M4E8u_E2EZU&t=159s](https://www.youtube.com/watch?v=M4E8u_E2EZU&t=159s). The just of this video is:
1. I use ad set budgeting for testing.
2. I use CBO for my scaling campaigns/ad sets that have already proven to be successful
3. I always use CBO for retargeting, both conversion campaigns and DPA​
Hope that’s helpful!
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