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When do you use ‘detailed targeting expansion’ in Facebook ads?
Posted by on January 16, 2021 at 12:47 pmI’ve heard quite a few different opinions on this. Some people have it ticked all the time, others say they only use it when scaling. What’s the definitive answer, what’s the best practice with detailed targeting expansion?
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5 Replies
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All the time unless I am looking for very specific leads.
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It’s Facebook getting you a wider audience in a somehow mysterious way.
Generally, I get good results in terms of pure metrics, but TESTING is the only way to know if it works for your specific ad set, especially if you’re going after conversions.
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Tried several tests and all it did was increase impressions and clicks and increase cost per conversion. This was for b2b bofo conversion campaigns. May work better for top of funnel.
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I’ve found ROI gets worse with it on. It’s better to make your audience broader by adding more relevant brand name interests
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With Facebook I lean towards giving it a larger audience to optimize against.
Facebook is kinda like a bloodhound. You give it a general scent and point it in a general direction and it’ll do the rest.
What I mean by that is, give it a few interests and demographic criteria that are relevant to your niche and give the option to expand. It’ll “sniff” out the right audience over time.
Obviously dependent on how specific whatever your selling is.
But generally more = better
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