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What’s the hardest social media platform to grow on right now?
Posted by on August 28, 2025 at 9:49 pmDoing some research for my team, and am curious about what platforms are seeing the most success and which are people struggling with? What are some social media growth strategies you are implementing that have been effective?
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1 Reply
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YouTube
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Unsure between Twitter and streaming platforms (like kick, twitch, etc) but those are definitely the ones that come to mind
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[deleted]
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IG
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Ig
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For me Threads is the easiest platform for growth right now. Surprisingly, the recommendation algorithms in it seem to be more optimized than the ones in Instagram
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Twitter/X is probably the hardest right now , reach feels limited unless you already have an audience. TikTok and Instagram Reels tend to give more organic growth if you post consistently. What’s been working for many is short-form video + engaging in comments/communities rather than just posting.
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I have such a hard time with X! Before, it was super easy (like 10 years ago), and now it is just frozen in time for me.
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Instagram is the easiest now. I’m at 4-5 million views a month with AI videos. 50-100 followers a day.
YouTube is the hardest. I get a few subs a day.
Starting another Instagram page to replicate the success but in a different way.
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Instagram.
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I respond to ads on silly card game I play on apps.
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I think Reddit & X are the most complicated with too much freedom, trolls and rules
the easiest ones will be Instagram/youtube with public reels pushed by the algorythms so if your content is good you can get good results and of course threads the spoiled baby of Meta -
Twitter/X, if you don’t have hot takes or chaos energy, you’re invisible.
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Twitch
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LinkedIn
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