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What’s the best social analysis tool?
Posted by on January 26, 2021 at 3:11 pmAt the moment I’m doing some hunting for a social media research/analysis tool.
To me, it seems like this portion of the market is very stagnant; A lot of platforms that don’t really offer anything over each other, or even the native platforms and the main difference appears to be in how they are presented.
Am I missing a trick here?
We use RivalIQ and Falcon but I can’t seem to find anything that would offer deeper analysis or offer suggestions.
If anyone has a tool they swear by, I’d love to hear about it!
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6 Replies
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byu/JonODonovan insocialmedia -
What type of analysis or data are you looking for? That’s the first question. 🙂
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Analytics is a mixed bag, depending very much on what you want to get out of it (brand mentions, competitive analysis, influencer tracking).
In general, **Metricool** is good for evaluation across all platforms. **Social Bakers** is comprehensive, but very pricey. On a budget, **Sendible** is decent.
If you love creating dashboards, try **Cyfe**. Data science geek? Go with **Domo**.
Corporate or enterprise level analysis (and not into hard core data management), try **Audiense**.
For monitoring, listening, and overall brand analysis, try **Mention**.
If you’re focused on analytics for all things Twitter – I’ve always counted on **Twitonomy**.
For Pinterest and Instagram analysis, try **Tailwind**, especially good for Pinterest.
Hootsuite? No. Meltwater? Meh.
****edited for ease of reading****
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The best? Sprinklr. Now, can you afford about $60,000 just to get started with them? That’s another question.
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Which ones are the best for Twitter? I want to analyze and sort through who people follow and are followed by. I also like to be able to search keywords to see if it shows up in someone’s bio.
The only platform I have found for this is FollowerWonk, but that is pricey.
Twitonomy just feels odd to me, idk what it is.
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If you want just competitor historical data, seekmetrics is great for that, mostly free too
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