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Whats the best approach to get more conversions on my pixel, cold traffic targetting or LLA based on ATC?
Posted by on February 15, 2021 at 10:24 pmI have brand on Instagram selling custom artwork its high ticket item, I have 30 purchases from IG, 100 ATCs and 2000 vistors on my pixel. Im wondering what would be the best approach to get more sales from FB ads. Would it be better to do LLA atc since i have many events on that and then that could bump my conversions more than using cold traffic approach?
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3 Replies
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Tricky question. Why not test both?
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Cold traffic targeting. I’ve worked with a couple of artwork print brands (not custom artwork, but somewhat similar). [Here’s an ad set results for today so far](https://i.imgur.com/aYIYoIA.png). Currently at the testing phase of finding winning interest audiences, then we will shift to testing for winning LALs (because we will have plenty of quality data on the pixel for those) then we will scale up both.
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The likelihood of not getting results on ATC LAL is high. You need min 1000 ATC events for a quality LAL. I’d stick to cold targeting until there’s enough data to move to LAL
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