What would you do with unlimited budget?

[turtlepieco]

I man that depends entirely on what the brand was, what product or service I’m trying to sell or promote…I mean it really depends to be honest

[the_timps]

Unlimited budget means you can go for the hard asks in marketing.
Cut through. New audiences. Leeching from the competition.

Big celebrity influencer like Menulog did in Australia with Jeff Goldblum. Would be one place to start. People are entirely over a lot of the gimmick of games and apps and things. and wary of their data being used. So I think you need to go big to avoid personalisation right now.

Someone who can stretch to comedy, and finding ways to make peoples lives better will push new audiences your way. So free product, or things entirely outside of it. Identifying real problems your core demo has, solve that for them. Then promote, cross share and mix it up with 2-3 campaigns with similiar themes but different messaging to hit different demos.

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A BIG budget piece would be getting people from a cancelled show back for something like short form webisodes. 2 minute episodes of Community. Not focused on your product, just sponsored by. And a message at the start of each that this is about the fans, not product placement so you won’t see any brand X here. And here’s what it looks like so you know you won’t see it.

[jordanalista]

I would create multiple veme templates, meme templates, quote tweet templates, and test to find the one that works best.

I’d then select 5 influencers who are most aligned with my niche and have the highest engagement on FB, TWT, LI, TikTok and I would pay them to help promote my highest engagement content, thus grow my pages.