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What tROAS to set?
Posted by on October 30, 2025 at 7:46 pmI know this is super subjective to accounts with numerous factors but curious what tROAS targets people set their accounts to?
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1 Reply
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Id like to know aswell, but more like relatively to breakeven. In my case i found that at a breakeven of 200 roas setting roas around 200-230 gets better results rather than setting around 240-250
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I like to set sub 200 ROAS to win fast auctions and get it to learn faster and scale. This usually leads to a 2-3x return/ROAS.
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Start at 200 to 250% tROAS for new campaigns then tighten toward 400 plus once consistent conversion volume builds
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You’ve answered your own question, there are numerous factors that would determine the ideal tROAS for a given advertiser.
* COGS
* Overhead
* Desired profit margin per sale
* Cashflow
* CLTV (hugely important)
* How aggressive you want to be with new client acquisition vs. immediate sales
* How much you’re investing into brand awareness
* And on and on -
For the start, I would set it to whatever ROAS you need to stay profitable. But before you even use automated bidding strategies, I would first make sure that your account is getting enough conversions and a average ROAS at your desired level using other bidding strategies like max clicks or manual cpc.
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