What tools are you using to manage large Google Ads accounts? Or even using any 3rd party tool?

[TrumpisaRussianCuck]

Over time I’ve layered in a bunch of scripts I’ve developed to automate a lot of the grunt work and provide high level summaries. That alleviates the grunt work and means I don’t need to be in the accounts everyday. Some examples:

* Daily briefing script – budget pacing, high level metric snapshot of spend, conversions, CVR and CPA, any disapprovals, any device, ad group outliers, search terms that are bad, flags any serving issues like limited by budget.
* Ads optimiser – put in place thresholds for the business as a whole but also looks at how ads perform relative to others in the ad group and pauses them automatically.
* Search terms optimiser – similar story. Looks at some rules based filtering e.g. high CPA, low intent and blocks them automatically.
* Kill switch – in addition to the daily budgets in Google, this is a hard lever for managing clients with a fixed budget. If the campaign spends greater than X a day it pauses the campaigns for the remainder of the day and alerts me.
* Settings optimiser – checks for any fuckups like search partners enabled, display enabled, spend outside of targeted markets etc

Outside of that – using value based bidding or at least smart bidding removes a lot of the grunt work. My overall philosophy is more consolidation these days when it comes to campaigns, ad groups and keywords unless warranted for business purposes.

[FriendlyVermicelli25]

Check out fluency inc, game changer. Account launching, budgeting, management across platforms.

[ppcwithyrv]

Google scripts partly.

That’s it and they do well.

[fathom53]

Tools can save you time and money but you need to know how to do the task manually and then figure out what you can automate. Then pick the right tool to automate part or all of the steps in the process. Most people just gets tools because they think it will help without understanding what steps they are trying to automate.

We have rules, scripts and even tools like Supermetrics to automate reporting and Looker dashboards. We have Feedonomics for automating shopping feeds and everything that goes with that. Those are our main two tools that integrate with Google Ads, Shopify and GA4 within our tech stack.

[shalini_sakthi]

I manage Google Ads accounts for my clients, but I don’t use tools like Optmyzer or Adalysis right now. For me, the biggest pain point wasn’t audit or alerts, it was reporting. So I use a Google Sheets add-on called Two Minute Reports. I basically connect my client’s ad accounts, pull in the KPIs, and build reports directly inside the Sheets. Works for Looker Studio as well.

Once it’s set up, I just schedule the reports to auto-send updates to clients. So in my case, I simplified and automated instead of adding more dashboards.

If you’re looking for heavy optimization workflows, tools like Adalysis might be useful. But if reporting is your biggest struggle, you might not need a full optimization suite. That’s been my experience.

[QuantumWolf99]

Most third party tools are just expensive dashboards that visualize stuff you could script or build yourself… the exception is certain bid automation platforms for accounts that aren’t fully on Smart Bidding yet but even that’s becoming less necessary as Google’s own automation gets better.

For my client accounts spending $200k+ monthly the biggest time saver isn’t tools, it’s just having clean data infrastructure… proper conversion tracking, organized UTM taxonomy, automated reporting that pulls from source instead of layering more platforms on top.

I use custom Google Sheets scripts connected directly to APIs for most clients because building exactly what you need is faster than wrestling with someone else’s pre-built workflow.

The ROI question is backwards… tools don’t scale accounts, good strategy and clean data do. Tools just make reporting prettier which matters for client communication but doesn’t actually move performance. Most agencies push tools because it justifies higher retainers not because the tools genuinely improve results.

If you’re managing serious budgets your time is better spent analyzing search term reports and testing creative variations than configuring third party software that duplicates what’s already in Google Ads natively.

[dpaanlka]

#Based on their comment history OP is a vibe coder trying to sell us yet another poor quality dashboard.

This is a self-promotion post or will soon turn into one. Very disingenuous OP 👎🏻

He even stealth included the name of his own app in his list of tools “does anyone use?” for SEO purposes no doubt.

[ben_bgtDigital]

After using Opteo and other similar tools, I’ve settled on scripts and Google sheets.