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What to do with an expired authoritative domain from the financial sector
Posted by on February 26, 2026 at 9:19 pmWhat kind of website can I create with an old domain from a well-known bank? I acquired the domain of a large regional bank that had been operating for 30 years, but the domain is 18-20 years old.
The problem is that I dislike topics such as money and loans, and these are very narrow fields with little to write about. I was thinking about a website for news such as finance and business, but news sites in this field write about much more diverse topics such as technology, electric cars, Facebook, AI, Elon Musk, and politics again. Finance and business are still narrow fields, which is probably why financial news is so diverse, covering topics such as photovoltaics, oil, and the future, which I find more interesting than just dry money and getting rich quick.
I have no ambitions, I just don't want the site to be empty.
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1 Reply
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So many ideas. Obviously if you have clients in the sector, there would be more opportunities.
Does it have backlinks?
One example would be build a PBN or Link Farm. Or affiliate site. Or a news site?
>I have no ambitions, I just don’t want the site to be empty.
You could publish financial advice – except its heavy lift
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Create a site about banking regulations like PCI DSS, DORA etc. These are actually quite interesting and evolving at the moment.
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The ranking value of a domain is almost zero now. The domain used to be the one absolutely unique identifier computers could use. Nowadays the brands themselves are a named entity and all the authority (if there is such a thing), trust, and related entities connect to that. Even the value of a link to your web site – it still passes up to the brand that owns the web site/domain, no longer the domain itself.
It’s just that a bunch of the people and none of the tools seem to have realized that, yet.
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