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What tf is happening with Facebook ads?
Posted by on November 10, 2020 at 4:11 pmI ran two ads today for clicks. Essentially the same ad, one got 0.18p per click and the other £3. How does that make any sense?
Also when I first checked the reach was at like 12 and impressions at 80. Then when I reloaded the ratio was 1:1. Could Facebook be delivering the ads to the same few people and miscounting it? How else does this make sense???
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1 Reply
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Reach is an estimated metric. You need to give it a bit of time to run and not overanalyse results after only a short period.
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