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What should I be focusing on?
Posted by on November 16, 2025 at 11:21 pmI started really diving into learning meta ads the past 2 months. One month ago I launched a new store and using only meta ads to drive traffic.
I've spent $500 so far. Here are my stats for the past 2.5 weeks: 220 visits, 14 ATC, 5 IC, 2 orders. My average CTR is around 2.5%, CPC $2.50.
I have been spending countless hours reiterating my product page, ad creatives. But the conversion is still not good. At this point, I am running out of ideas for improvements. So I am here asking for feedback and advice on where I should focus on next.
Keep improving my ads? Focus on my site conversion rate? Or consider this product a flop and pivot to something else? Would love any 2-cents you got! Thank you in advance for taking the time to help.
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1 Reply
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Your ads are doing okay, but they’re not strong enough yet to blame the product. With a 2.5% CTR and $2.50 clicks, I’d start by testing new hooks and creatives to get better traffic.
Your site is also losing a lot of people between add-to-cart and checkout, so something on the page or flow is causing hesitation. I wouldn’t give up on the product yet—dial in your ads and fix the leaks before making that call.
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