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What SEO “Spring Cleans” do you like to do?
Posted by on May 11, 2021 at 11:10 amI’m looking for inspiration about SEO tasks that you like to do on an infrequent basis (every few months or once a year)
Off the top of my head here are some that come to mind:
* Ensure time relevant content is updated (e.g. 2020->2021)
* Technical audit (404’s, page speed, duplicate content etc.)
* Check for cannibalisation content (would love tips regarding this)
* List of keywords rank 4-10 and work on optimising relevant pages (meta title, h1, etc.)
* Keyword gap analysis of competitors
* Backlink gap analysis of competitors
* Look at google trends for top keywords trends/industry insight
* Internal linking optimisation
* Check for “lost” backlinks/unlinked brand mentions
* Content audit (what’s missing, what’s no longer meeting user intent
* Meta title CTR “low hanging fruit” (underperforming titles relative to impressions/rank)Any other ideas would be greatly appreciated or expansion on how you like to do some of these points.
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8 Replies
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* Analyzing the results of Call to actions on the website and improve them if needed
* Errors in Google Search Console
* Check for the sizes of images on the website for maintaining better loading speed -
404 most underrated for large sites!
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Hey there so I love this list,
I’m a young GM with past limited experience as a front end developer (woocommerce and WordPress child themes). We work with a remote web agency and kind want to take this list as a blue print for assigned work but I’m embarrassed to say if I’m asked for follow up questions for clarification, that I wont be able to elaborate. So can I bug you guys with more clearly defining:* Check for cannibalisation content (would love tips regarding this)
* Keyword gap analysis of competitors
* Backlink gap analysis of competitors -
I add the year (*i.e. 2021*) to posts that are appropriate for quick SEO wins.
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Not really SEO exactly, but clean out old files, spreadsheets, images, downloads, etc. that are outdated or not useful anymore.
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I would also add going through Lighthouse reports. I recently cleaned up 3rd party tags no longer needed and improved my LCP scores!
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All of the above and more:
– Broken Linkbuilding
– Brand Mention Linkbuilding
– Redirect/404 Mapping
– Page/Query audit – ensure no pages or queries have seen any significant drops for rankings, impressions, clicks, sessions etc.The most efficient way I have found for checking keyword cannibilisation is to first keyword map focus keywords to each page (a maximmum of 3 ensuring they are unique) then add these keywords into a rank tracking programme and ensure the correct page is ranking.
Finally, I also export a page/query report from GSC and ensure none of the incorrect pages have been receiving more clicks than the target page for those specific terms. -
Generally, all the On Page task because On Page is generally a one time task.
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