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What roles have you worked in within marketing?
Posted by on March 16, 2026 at 3:11 amMy experience has been mainly in social media marketing (~5-6 years) and bit of ads and email marketing all for boutique agencies with clients in multiple industries and then some in events marketing for a big tech company and then freelancing on my own.
Been feeling bit burnt out(?) from social media marketing and end to end work (I feel I enjoy the strategy consulting side more) and was curious to explore other areas under marketing – would love to hear what you all do and what do you like about it and especially if you’ve pivoted from different roles within marketing!
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1 Reply
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Many marketers move from social media to strategy, SEO, or growth marketing. Strategy roles often focus more on planning and scaling rather than daily execution.
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i started with seo writing then moved into content marketing and later growth work. the biggest shift came from learning one channel deeply first. a friend of mine started writing blog posts for a saas tool. two years later he was running their growth experiments. the roles change fast once you understand how traffic and conversions actually work.
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I have worked on social media strategy, PPC ads (Google/Meta), SEO, and email automation at agencies and switched from direct implementation to consultation assignments. Just love the strategy part as well; it has less burnout and more wins in the big picture. Freelance performance marketing of real estate/telemedicine now. Pivots make it newfangled: what do you like most about strategy?
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