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What really is a good CPI on Facebook?
Posted by on August 7, 2020 at 11:52 pmHi All,
I am new to this but I’ve gotten some of my ads in Facebook to have CPI of .60. I am running a niche dating app but recently the CPI has gotten up to 1.50. From all the articles that I read, many say the the avg CPI is over a dollar. Most apps are free so how are people profitable paying 1.50 to $2 for free apps?I am working to get back to that .60 CPI but not sure what to do. Any advice?
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1 Reply
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The $0.60 might’ve been because of low spend.
The more you push your ads, the more competition for advertising and consumer attention you run into. And the less low hanging fruit there are.
Your app would need to generate an LTV if >$2 so a $1.50 acquisition cost is profitable.
I was under the impression that anything sub $2, sub $1.75 was decent.
Expand your targeting and drop your spend on the existing group. Maybe bid cap at $0.75-0.80 and see if it still spends (you’d have to be getting a lot of installs per week so Facebook knows what your users look like in order for this to have a chance).
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