-
What Most People Get Wrong About the LinkedIn Algorithm
Posted by on February 17, 2026 at 6:30 amLinkedIn growth is not only about writing better content.
It is heavily influenced by early engagement.
When you publish a post, LinkedIn first shows it to a small portion of your network.
If that group reacts, comments, or spends time reading it, the platform expands the reach.
One important detail many people overlook:
Comments matter more than likes.
A like is a quick signal.
A comment creates conversation.
Conversation increases dwell time.
Higher dwell time increases distribution.
There is also a network effect.
When someone comments, their connections may see that activity, which can introduce your post to a new audience.
This is often why some average posts gain strong reach, while some well written posts struggle.
In your experience, does early engagement play a bigger role than content quality?
-
1 Reply
-
I saw my favourite ever Instagram Reel this week where the guy said “When I win the lottery, I’m going to buy LinkedIn, and turn it off.”
Log in to reply.