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what if you engaged with prospects on Linkedin BEFORE the connection request? i tried it
started running a little experiment in january that kinda changed how i think about linkedin outreach instead of sending cold connection requests straight away I spent a week engaging with prospects first, like their posts, leave a real comment, sometimes share something they wrote.
after like 5-7 touches I sent the request with a short note that actually referenced what we'd talked about. nothing fancy, just showed I wasn't a bot ran it against a control group, same type of profiles, straight cold outreach, no warmup. the difference was not subtle at all honestly i think most people skip this step because it feels slow or extra. but it just changes the whole dynamic of the conversation before it even starts
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