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What happened to Moz?
Posted by on January 30, 2026 at 2:33 pmI've been an Ahrefs user for many years and have been a big fan of it, but it seems like the market for SEO tools has consolidated to SEMRush or Ahrefs and little middle ground. I remember when Moz, at least seemed, like the biggest thing in town years ago and these days almost nothing. Is anyone still using them and what's keeping you using them?
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1 Reply
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I ended up on SE Ranking and don’t regret the move.
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Never knew why Moz didn’t ever lift off, they were some of the first one in the field and made great content about SEO.
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Moz suffered from the same problems Semrush did, many of the useful features got locked behind higher subscription tiers.
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I tried to give Moz a shot, but I just hate the UI. Doesn’t feel intuitive to me. As much as I hate the price of SEMRush – I love the product for what I need an SEO tool to do.
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Moz was only a goodish for a couple years, like 20 years ago. It was clear that Moz had no idea how to build a web service and were really just attempting to be a prettier version of Majestic.
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Lost and founder by the founder of Moz was a great read and dives deep into what happened (from his perspective)
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Ahrefs is about to suffer the same fate locking the LLM rankings behind their highest tiers.
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I’ve been on semrush for years but it’s getting harder to justify the cost. Any suggestions for a small operation with 5ish domains?
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I joined a company that still used Moz when I first arrived. The UI and data waa stuck back in 2001. I couldnt believe it. They have not improved their product in all this time.
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Moz is garbage.
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