Forums Forums White Hat SEO What happened to Moz?

  • What happened to Moz?

    Posted by 10VA on January 30, 2026 at 2:33 pm

    I've been an Ahrefs user for many years and have been a big fan of it, but it seems like the market for SEO tools has consolidated to SEMRush or Ahrefs and little middle ground. I remember when Moz, at least seemed, like the biggest thing in town years ago and these days almost nothing. Is anyone still using them and what's keeping you using them?

    10VA replied 1 hour, 43 minutes ago 2 Members · 1 Reply
  • 1 Reply
  • fjonessr

    Guest
    January 30, 2026 at 2:40 pm

    I ended up on SE Ranking and don’t regret the move.

  • cTemur

    Guest
    January 30, 2026 at 2:42 pm

    Never knew why Moz didn’t ever lift off, they were some of the first one in the field and made great content about SEO.

  • shaihalud69

    Guest
    January 30, 2026 at 2:43 pm

    Moz suffered from the same problems Semrush did, many of the useful features got locked behind higher subscription tiers.

  • blazonstudio

    Guest
    January 30, 2026 at 3:13 pm

    I tried to give Moz a shot, but I just hate the UI. Doesn’t feel intuitive to me. As much as I hate the price of SEMRush – I love the product for what I need an SEO tool to do.

  • threedogdad

    Guest
    January 30, 2026 at 3:14 pm

    Moz was only a goodish for a couple years, like 20 years ago. It was clear that Moz had no idea how to build a web service and were really just attempting to be a prettier version of Majestic.

  • DaveLLD

    Guest
    January 30, 2026 at 3:15 pm

    Lost and founder by the founder of Moz was a great read and dives deep into what happened (from his perspective)

  • Several-Quests7440

    Guest
    January 30, 2026 at 3:43 pm

    Ahrefs is about to suffer the same fate locking the LLM rankings behind their highest tiers.

  • TOBYIT

    Guest
    January 30, 2026 at 4:02 pm

    I’ve been on semrush for years but it’s getting harder to justify the cost. Any suggestions for a small operation with 5ish domains?

  • The_Paleking

    Guest
    January 30, 2026 at 4:16 pm

    I joined a company that still used Moz when I first arrived. The UI and data waa stuck back in 2001. I couldnt believe it. They have not improved their product in all this time.

  • CunningAlpaca

    Guest
    January 30, 2026 at 4:20 pm

    Moz is garbage.

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