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What else we can do when running meta ads for a service based business?
Posted by on January 20, 2026 at 12:45 amHi everyone, I have been running ads for my business for a while, we are a service based business and we provide remote talent to businesses in AUS and USA. What we are currently doing is create a campaign, with 1 ad set and 1 carousel ad with multiple creatives of different services. Start with a low budget around 25$/day and increase it after every few days but leads stop comming in after max 2 week even if budget is increases.
Then we start new campaign again. Is there something better we can do here, please share your experiences.Thanks
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1 Reply
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sounds like your creatives are just getting fatigued or your targeting is too broad. instead of nuking campaigns every 2 weeks, try actually testing different audience segments, lookalikes, or job titles. also carousel ads are kinda mid for services—single image ads with one clear offer usually outperform since people scroll fast.
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Try different ad formats beyond the carousel. A single image or a single video ad.
You can also look at running Google Ads and Microsoft Ads for a service based business.
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You need a creative strategist.
Anyone can learn how to run a meta campaign, there is no secret structure, the best and only lever you can really pull is creative.
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Have google ads brand spending up and running to capture leaky buckets of people who use brand search after seeing meta ads. Not everyone engages.
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Are you running your budget at a campaign, or ad level? If you are slowly increasing ad spend like this, Meta will continue to push the same ad to the same group of people. I’d do some A/B testing with 2-3 different ad formats under a campaign. If you create a campaign, Meta will automatically distribute the budget to the best performing ads. It might take a bit more investing up-front, but this should help you come out of the 2-week dead cycle. Hope that helps!
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Id suggest the following:
– A lot of A/B testing because of Andromeda – headlines, element, messaging etc.
– Google Ads since its a service-based business.
– Test beyond carousel formats.Try these first, learn from the data.
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