• Social Media

  What do you think about the “Kallaway approach”?

  Posted by TheCrowdPleaser46628 on February 27, 2026 at 6:01 am

  

  I have been observing a strategy that I see quite often lately and Im curious how you guys view it

  Take Kallaway as an example: he creates short-form content around AI & tech, engineered for maximum retention and virality. Hooks, pacing, dopamine hits everything optimized for attention.

  At the same time he runs long-form YouTube content where he essentially teaches how he’s able to go viral on social media.

  This pattern seems common among creators:

  1.  Build an audience using optimized, attention-driven content.
  
  2.  Monetize by teaching that same audience how to replicate the process.
  

  But here is the part I’m struggling with:

  Often, the original content itself doesn’t seem highly profitable on its own (especially short-form). The real money appears to come from selling the “how I did it” solution.

  So in a way, the main business becomes teaching others how to build the kind of audience that you built by… teaching others how to build an audience.

  I’m not saying it’s wrong , it’s smart, actually. But is this a sustainable value model? Or does it risk becoming a self-referential loop?

  Genuinely curious how you guys see this approach.

  TheCrowdPleaser46628 replied 2 hours, 42 minutes ago 1 Member · 0 Replies
• 0 Replies

Log In to Reply