What do SEOs really think about the CRO experts?

[seobitcoin]

Waste of money

[thesupermikey]

Traffic only matters is that traffic converts.

[OfferLazy9141]

If you optimize for CRO, Google will like you, and you will do better in SEO

[Decent-Marketing69]

Highly related. Google leaks show that they take CRO into account when ranking pages.

[depresseddesi]

Interested! Got any ideas to grease the wheels from visitor to checkout page? I’ve got people who routinely call to confirm things before placing orders online like delivery timelines (should be pretty simple – Post purchase emails and so forth), sizes (size charts would work), partnership requests (separate form etc) but there must be more I’m missing.

[Impressive_Cat_1899]

If you are comfortable adding enough text to the page for SEO, then I think it can work both ways.

[Impressive_Cat_1899]

Hi, that’s interesting…If you are comfortable adding enough text to the page for SEO, then I think it can work both ways.(Because in cro we don’t add a lot of text and in seo we have to)

[sernameeeeeeeeeee]

why do SEO out of all thing, bro

unless you’re into fixing technical issues or doing design or writing content, you’re better off focusing on doing data analytics

[Gelo-SEO]

Your colleague isn’t wrong, a lot of SEO teams chase traffic without caring about conversions. But good SEOs care about both.
SEO gets traffic. CRO turns it into revenue. You need both. One without the other is incomplete. If you’re learning SEO, start with keyword research, on-page optimization, and technical basics. Google Search Console and Ahrefs are your best friends.

What industry are you in? Might help narrow down where to focus first.

[WebLinkr]

>A colleague (cro middle-aged dude) told me that he thinks 90% of SEO teams are not effective because they don’t utilize their traffic as much as possible and they earn significantly less.

Potentially.

>they don’t utilize their traffic as much as possible

The SEO viewpoint is that “What is a Rolex” will convert less than “Buy a Rolex online now” whereas “history of the Rolex Tax Scam” will never convert with the best CRO in the world….

The spectrum of SEO provisions is broad.

>and they earn significantly less.

This possibly is from looking at the scale of SEO salaries which are global. Also, the “UK effect” – where the UK has gone from one of the wealthiest empires to one of the wealthiest “Western Countries” to “Western Europe” to now a middle-income country now below the Average EU mark (since enlargement – thats way worse than 20 years ago) – the UK is firmly below Missisppi and Malta.

The UK effect is oversized because of a relationship with the US (above punching power) and being English speaking and the

center of the commonwealth power (whatever thats worth, it includes CA,NZ and AU – where the UK is a USA-sized power)

If you look at the recent salary survey by r/digitalmarketing – the granularity is in 10k increments under $120k – because most SEOs and PPC managers making >$200k a year are not present on Reddit because they have nothing to gain and no time to share or get involved with petty battles with a base thats so low in SEO understanding (like people debating PageRank – they can make $1m a year from it – why increase the competition) > trigger alert, this is just a random hypothetical, of course we should debate something fundamental to SEO just because it suits some people’s demand gen campaign.

>SEO is super broad and has a steep learning curve. 

Actually if you strip out what you dont need to know – e.g. future SEO theories, intentional disinformation campaigns (GEO, EEAT, et al) – its as super narrow as it was 10/15/20 years ago – its just much more polished.

I do SEO as I did it 20 years ago and will get downvoted for making such an innocuous statement – but judging by the reactions I get to this here and simultaneously on X – SEOs are married to this “Forever SEO complexity” complex

>
. So, is anyone willing to teach an SEO newbie a few tricks? The favour will be returned in CRO + technical tips and help as well!

I would love to hear more – and would love you to post SEO+CRO learnings here for the community