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What Campaign Should I Start With?
Posted by on June 30, 2020 at 1:48 pmIm kinda new to this whole drop shipping business and i finally got my store up and running. Im looking to drive traffic through facebook ads. In the process of creating a new campaign i was overwhelmed by the different objectives you can choose from. I was asking myself which one do you start with? Do i start with a PPE and collect data of an interested audience? Do i run conversions out the gate? If i run conversions dont facebook need data to find the right buyers? I have alot of questions and i dont know where to start can someone with experience guide me on how they started their launch.
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1 Reply
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So here is how you do it. If you have tight budgets, its ok to not start with top of the funnel campaigns. Go directly with conversions objective & create three ad sets. One optimized for view content, other optimized for add to cart & third optimized for purchases. Check performance for a week & start moving all ad sets slowly to optimized for purchases (only if you start getting good purchases/day).
As soon as you get 50+ view content, move to ATC & then post 50+ ATC move to purchases.
On a side note: I just launched a Facebook Ads Targeting course. Its paid but done in depth ?
Hit me up if interested 🙂
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