What automation tools are you actually using right now?

[ppcwithyrv]

We’re using ChatGPT for keyword clustering, ad copy variations, and turning raw performance data into client-ready summaries, plus Google Ads scripts for budget pacing and search term mining. I would look at Google Gemini as their API key is automatically connected in Google scripts.

Zapier (or Make) handles lead routing and admin workflows so nothing falls through the cracks.

Looker Studio with a connector like Supermetrics automates reporting so we’re not manually building decks every week.

[Kenjiroxox]

We’ve been using AI tools mainly for keyword expansion and basic ad copy variations. It helps speed things up, but honestly still needs a lot of hand-holding.

For brand monitoring specifically though, this [site](https://bluepear.net/) has been solid for us. It replaced a ton of manual work tracking who’s bidding on our brand terms.

[Single-Sea-7804]

Any mundane work like forecast reports, making onboarding documents, etc.

[pantrywanderer]

For me, it’s mostly the stuff built into the platforms plus a few workflow automations. Auto rules for bids and budget caps save a ton of time, and simple scripts for reporting keep things consistent without extra headaches.

AI for ad copy or keyword suggestions is useful, but I treat it like a helper, not a decision maker. The best tools are usually the ones that actually reduce grunt work without adding complexity.

[Massive_Cash_6557]

I build AI tools on our company intranet so it has secure context for the whole teams roles, staffing, accounts, client profiles, individual preferences for working with AI, team values, etc.

So we have a keyword planner that follows our search methodology, an ad copy writer that is tailored to client brand guidelines, a nano banana image generator that puts product photos into context, a unified budget pacing tracker coming soon, all that fun stuff.

If your adops lead isn’t provisioning your media team with this kit, you’re falling behind.

[Financial_Laugh_9900]

We’ve been seeing the most impact from AI when it’s applied to optimization and reporting workflows rather than surface level copy generation. Things like geo performance automation and smarter budget allocation tend to create actual performance lift vs. novelty tools.. the real unlock seems to be integrating into existing stack vs. adding another dashboard. what’s your agency using today?

[ppcbetter_says]

Mostly I’m still using custom scripts when I use automation in the account.

Sending clients text as emails or reports that AI authors seems dangerous to me. Forget about giving AI write access to ad copy.

I predict lots of very funny very embarrassing AI caused advertising related events this year.