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What are your biggest pain points on growing/making sales on Instagram as small business owners?
Posted by on October 3, 2025 at 9:19 amI don’t want to look salesy because this is not the point, and I would love your help.
I am creating online academy and we are planning to be a service provider for a local city organisation supporting small businesses, and we are aiming to deliver 2-3 courses for small businesses this year to help them grow online on instagram, to get new clients, to grow their brand, to make more sales online. We are more focused on instagram as this is where we have most experience.
As small business owners, what are the topics you would be more interested in? What are your biggest pains with growing online? Starting from scratch? How to establish effective presence on Instagram without paying to expensive agencies?
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1 Reply
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you say you’re helping small businesses, but this whole post is a sales pitch in disguise. the undeniably truth? small business owners don’t fail because they need another IG course.. they fail because they’re already wasting time on content that never converts. you’re not solving their pain, you’re monetizing it.
if your academy is just teaching them how to ‘grow online,’ you’re selling them the illusion of progress while their businesses still bleed out. sorry man, that’s not support, that’s exploitation dressed as education -
The biggest pain points small businesses face on Instagram (from what we see daily):
**1. Inconsistent sales despite decent engagement**
They get likes and comments, but it doesn’t translate to actual purchases. The disconnect is usually: no clear CTA, confusing bio link setup, or content that entertains but doesn’t educate buyers.
**2. Content creation burnout**
Small teams can’t sustain daily posting + responding + shooting content. They need batch creation systems and simple templates that still look authentic.
**3. Algorithm confusion**
They don’t understand why some posts pop off and others die. Most don’t track retention metrics or first-hour engagement properly.
**4. Converting followers to customers**
Growing followers is one thing – getting them to actually buy is another. DMs go unanswered, Stories get ignored, and there’s no clear customer journey from discovery to purchase.
**Topics they actually need:**
– Setting up a converting bio + link tree properly
– Creating a content calendar that doesn’t require hours daily
– Writing captions that drive action (not just likes)
– Using Stories for sales without being pushy
– Simple analytics – what to track and ignore
I run Crescitaly (SMM panel) so here’s what we see work: small businesses succeed when they focus on 3 things max – product education content, customer testimonials, and behind-the-scenes trust building. Everything else is noise.
Your course should solve *one specific problem* really well rather than trying to cover “everything Instagram.” Pick the biggest pain point for your target businesses and nail that.
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main pain is reach and actually getting people to act, not just likes. lots of courses just show posting tips but dont solve how to turn followers into paying clients.
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