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What am I doing wrong? Hiring firm with unlimited spend.
Posted by on December 8, 2025 at 2:43 pmWe are a hiring firm. Without going into too much detail. I have the duty of running experiments and creating automations(i am a developer by role). I have access to basically unlimited spend across any channel of my choice. I am currently getting about 30 hires per week from google. Running pmax, search domain specific campaigns. Also tried redditads but not much traction. Meta failed similarly which we are exploring again. Bidding on competitors with conquest campaigns is also looking promising on google.
What I wanna know is if someone who has had any success with meta ads or any other platform previously with hiring ads specifically can tell me what they did in terms of research, targeting and creatives. This is because I see competitors dropping 6 figures monthly on meta. Anything else I should be doing exploring. List of priorities while exploring new channels like microsoft advertising, meta, reddit, any other im missing thats obvious.
Looking for people who have done the same successfully and if they have anything to share with basically a rookie in the field who has to run ads on such a huge scale.
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1 Reply
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You don’t have good creatives which is why you gave up on Meta. By “good” I mean creatives which can speak to your niche. If search is working for you go ahead. Your Pmax is performing because of search. Ideally they should be following Meta which is why your CAC is higher than what you would want. Maybe try LinkedIn in which case you would want videos. But it’s expensive channel. This is all I can say right now.
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Any reason to just run Pmax campaign? because running Pmax on first stage will get you junk leads. and same goes for Search campaign in your niche you need to optimize alot! and keep it restricted to Exact match type groups.
Meta Ads, Since andromeda update is very effective you just need a targeting option and bunch of creatives videos/reels/images. You can research on meta library and find competition within the niche and make decision based on that research.
2nd is LinkedIn since you are actively hiring you should be aiming for linkedIn ADs!
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There are likely a couple of things that are contributing to the lack of trackable traction on non-Google channels. Yes, targeting and copy matter most, but it’s also about expectations.
You can’t expect Meta to behave like Google. Google is always going to capture the highest intent individuals, while Meta (and other social channels) are more likely to drive awareness at the top of the funnel, and conversions at the bottom.
The thing is that Meta users don’t even have to click on your ad for there to be value. They can open another browser tab or come back to your site directly later. Yes, some will click and convert directly, that’s not the only focus.
Did you Google ads “magically” improve while you were running ads on the other channels?
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Do you consider 30 leads per week on Google a good result? Is the cost per lead good? Does your company have bandwidth to scale up to, for example, 300 leads per week?
Meta requires good creatives so you’ll have to spend money on that, particularly when it comes to shooting professional videos. It will likely have a much higher CPL than Google.
Ignore what competitiors are doing. Just do whatever works for your company and double down on it.
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If your ads are focused around hiring, why aren’t you running ads on LinkedIn? That’s THE place for hiring people, especially with ads.
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