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Weekend ecom ads, thoughts?
Posted by on June 5, 2021 at 9:39 amHello everyone,
Curious about your ecom experience regarding running ads on weekends.
What works for you?
Leaving the campaigns running through the weekends?Duplicating what works during weekdays and setting it for 12am/5am for saturday-sunday?
It depends on the niche/audience obviously but what do you think based on your experience, does it mess with the weekdays optimization so much that after it exits the weekend performance goes down significantly/it stops performing well as soon as saturday hits?
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4 Replies
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I’m selling tshirts and weekends are my bread and butter. My ROAS is around 2-3x regularly and on weekends I’ll make $750 on $85 in adspend
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Just leave everything running all day every day. Don’t try to overthink it.
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Trying to cherry pick ideal times to run ads for ecommerce is usually a mistake.
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One campaign, on all the time, on tROAS.
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