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Website cleanup for better SEO
Posted by on December 15, 2025 at 2:25 amI recently went through an audit of a client's site. Compared to last year, client's site traffic has drop from a 300k visitors / month to like 30k visitors / month. Ranking 2 or 3 for revenue generating keywords to Ranking 15 or 17.
After a audit, I've seen that the desperate client generated multiple duplicated pages and led to duplicate / conflicting content issues, and timing of these duplicated content correlates with the traffic drop. So our team went through and de-indexed the site's duplicated pages and cleaned up the page speed etc.
Went through a site clean up last week. We saw some initial fluctuations in pages disappearing off of google's rank and now appearing on rank 13 to 14. How soon should I be expecting results and when is the right time to start optimizing pages.
Should I time the optimization to after Google's Core update?
Should I allow soak time for the rankings to pickup?
When looking at content, pages and offering is similar to competition. If I had to do optimizations, what would it be around to rank top 7?
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1 Reply
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Yes,you should be allowed to soak time for ranking pickup,change or optimization not have a result immediately.during this time,also should do high quality and relevant backlinks,internal links around topic cluster.create useful content.don’t do that after core update.
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