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We built a tool to see who really engages on FB…this surprised us
So I always thought my Facebook had tons of “friends.” You know, the usual….hundreds of connections, likes here and there. But when we built a small tool to track who actually engages, the results shocked me.
Out of hundreds of people, only a tiny group really interacted… liking, commenting, or even just reacting. The rest? Completely silent. It made me realize how much dead weight was filling up my feed and lowering reach.
The surprise wasn’t just the low numbers…it was seeing who did engage. Not the people I talk to most in real life, but random old classmates, neighbors, or people I barely expected.
It got me thinking: social media looks big on the surface, but the real value is in the small circle that actually cares.
Curious….have you ever checked who really engages with your content? Were you surprised too?
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