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Video View Audience Troubleshooting (Facebook)
Posted by on November 9, 2020 at 9:43 pmHi all,
I have a video with about 200k play-thrus. I am looking to retarget these video views (and thought I was for quite some time). However, when I set up a custom audience targeting video views for this video or for all videos, the audience size is below 1,000 and wont target anyone.
Has anyone encountered this before? My Facebook rep has put me in touch with support, but they have been as useful as a chocolate kettle.
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1 Reply
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If the audience was recently set up, I’ve seen wonky behavior and audience counts that don’t increase. Their system usually says something like “creating audience, but you can still target to this audience while we build it”. I’ve found that it doesn’t always work. Delete the audience(s), re-create them and wait a few days for the numbers to populate BEFORE advertising to them. Also check to see what threshold you are using (ie 7 second view) when establishing it.
It also seems like re-using posts is getting sketchier…I.e. I’ve seen the same ad will have 200 different I.D.’s in some cases. Go to post manager and look at the post/ad ID that you are doing this for to see that it exists and what the engagement looks like.
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