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UTM tracking and/or Multiple Landing Page Forms
Posted by on June 30, 2020 at 4:21 pmHi all, I’d appreciate your comments with your own experience on the matter
Right now we’re tracking, for example, multiple BING campaigns each having their own landing page forms to collect data into our CRM.
We are experimenting with UTM’s at the moment, could UTM’s fully replace the multiple forms for each campaign landing page? Because UTM’s are collecting data on source, campaign, adgroup, etc, it seems redundant to have multiple forms to pass the data to the CRM.
What’s the best practice here, and in your experience has there been any significant impact on reporting?
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1 Reply
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I use one form processor to handle the form on many different landing pages and many different campaigns. The form is the same on every landing page because it only asks for contact details.
The form passes the UTM data (source, medium, campaign etc) to the CRM which knows how to attribute the lead to the campaign, ad etc that generated it.
The form end of the process is simple. Handling the back end – attribution and lead routing took a bit of thinking.
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