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Using Reddit intentionally
Posted by on February 10, 2026 at 4:13 pmI’ve been an active Reddit user for the last couple of years, mostly lurking, learning and occasionally jumping into conversations.
Now I’m here a bit more intentionally.
Buffer is hiring a Senior Community Manager and the role involves building a genuine presence for Buffer on Reddit by creating space, adding value and joining conversations in a way that actually helps.
Before applying (and alongside applying), I wanted to spend time understanding how communities here really work from the inside. What feels authentic. What feels annoying. What earns trust.
If you’ve seen brands do Reddit well (or badly), I’d love to learn from your experiences. What makes you welcome a brand voice here and what makes you instantly scroll past?
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1 Reply
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the brands that actually work here dont act like brands. wendy’s worked because it felt like a random person not a social team. the ones that flop say “authentic” but still sound like a press release
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On Reddit, the more you act like a brand, the fewer people will pay attention or become your customers
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