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Unpausing Google Ads after 2/3 weeks – help
Posted by on January 13, 2021 at 7:19 pmHi,
I run google ads for my eCommerce store.
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I have 4 campaigns (a bit messy, i know but i’m a noob) – 3 of which are SKAG’s. In December, I had enough conversions and switched to targetROAS. I was happy with my performance (averaging a roas of 2.5 – 3 consistently). However, due to logistical problems (inventory was out of stock) I paused my campaigns just before xmas as i couldn’t fulfil orders.
Fast forward to last friday i switched them back on, and on results were pretty poor. Campaigns weren’t spending their budgets (very little traffic) so i decided to lower the TargetROAS. Now my traffic is picking back up, and slowly conversions (purchases for me) are rising, but very slowly.
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What is the best course of action here? Before using targetROAS, my campaigns were on manual CPC – should i go back to this, or should i wait a couple of days for my ads to optimise?
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Thanks
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2 Replies
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RemindMe! 24 hours
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Smart bidding is based on data from the last weeks. So it is expected to not work properly if you activate your campaigns again after a long paused time.
I would advise you to either lower your ROAS or go back to CPC for a week or two.
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