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UNDERSPENDING
Posted by on August 24, 2021 at 3:05 amHi guys, have a monthly budget in place and have set daily budgets accordingly for the different campaigns (daily budget x 30.42)
Its almost the end of the month and the account spend as a whole has just passed the half way mark of total spend
Whats the best method to ramp up spend?
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4 Replies
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also just to note, setting is set to TARGET CPA
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Not enough info but
A) max bid set too low
B) your targeted region/demographics is too small/too narrow and that’s all the search volume that meets that criteria
C) very poor keyword -> ad -> landing page relationship and Google prefers other people over you for that
D) too limited with keywords
E) budgets for each campaign don’t appropriately match the “demand”. (IE one campaign is under budgeted while another is over budgeted)
That’s off the top of my head. Many other possibilities.
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Check your ad schedule as well, make sure nothing is restricted.
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Maybe your Max CPA is too low. Could increase that amount. Big on more keywords. Odds are you may not spend 50% of your budge in 8 days, if you have lot of ad spend left.
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