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Unable to out rank competitors on google Ads
Posted by on June 4, 2021 at 9:58 pmI’m pretty confident I’m out bidding my other competitors and even when I increase my bids massively it seems to have little effect.
Even when the other sites are not online my ads do not appear some of the time, I’m using the maximise bids strategy. When I search via the ad preview and diagnosis tool most of the time it says “Your ad is probably being shown at times, but was not shown for this particular diagnosis”
Any ideas?
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4 Replies
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You will need to raise the bid or the quality score in order to get higher rankings. It needs some time too, also can’t reply properly with few informations.
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Ad preview tool is garbage! You should rely on your metrics data to see if your ads are performing or not.
To see how well your ads are ranking. You need to look at the “Search Lost Impression Share (rank)” metric which estimates how often your ad didn’t show on Google search sites due to poor Ad Rank. You’ll want this metric number to be low. Lower the better.
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Use target impression share.
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Try improving the quality score of your page content, perhaps using more keywords and unique content on your landing page.
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