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Trouble scaling YT ads
Posted by on July 20, 2024 at 11:49 amHi.
I have a client who spend 400 day and atm I have 3 campaigns:
– PMAX 100 day
– YT ads target url: 150 day
– YT ads target broad: 150 dayCpa is around 50 atm but the customer would like to get 20-25
The problem is EVERY single time we try to rise the budget, test a new audience or something else, the account literally goes to shit and CPA goes to 150-200, killing the entire roas of the week.
How can I scale the account to 1k per day without going crazy and lowering cpa as well?
I mean I know the request sound stupid, but:
- How would you increase the budget?
- Would you create more campaigns, more ad groups or just more creatives inside a campaign?
- How do you test new audiences without making the account perform very poorly for days?
Thank you so much
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1 Reply
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Try gradual budget increases, 20% every 2-3 days, to avoid disturbing the algorithm
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What does the client sell?
If this was an ecom client, I would look at optimizing the shopping feed to get better performance. I would not have just one shopping campaigns based around PMax. I would look at if standard shopping campaigns could be introduced. I would look to see if we need two PMax campaigns. I would look at search campaigns to compliment shopping campaigns.
Only after those are set up and running would I look at YouTube ads. Scaling YouTube comes down to better ad creative. Targeting can help but your creative is going to be a huge factor. Maybe $150 is the max you can do on these campaigns but it would help if you said how they are set up.
Anytime I hear we can not raise budgets or things just tank, that usually means the issue is related to the account structure and how the campaigns are set up. They are set up for where you are right now, spend wise, they are not set up to let you scale budgets. I would look at testing a different campaigns set up.
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