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Traffic decreasing Organically and in Ad Campaigns
Posted by on August 23, 2021 at 5:16 pmThe traffic of one of my clients is decreasing.
You can check it out here – https://imgur.com/EmKRwdy
The organic is down by more than 40% after 15th Aug and inorganic traffic is also going down drastically. We are not able to figure out a reason why. The domain is text to speech.
Is anyone seeing anything like that? What can be the reason?
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2 Replies
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From what I understand – a good number of campaigns are down performance wise currently. (including some of my own)
While it could have something to do with Google, I would suggest that is likely due to increased vaccinations and seasonality. It is nice out and more people are spending time outdoors and doing things offline. tl:dr Search volume is down and user behaviour has changed.
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You should search if the tracking code of your site is functioning correctly since it can sometimes cause unreliable data resulting in unforeseen traffic drops. Also, you should see to it that your inbound links are intact. They tell Google about your site authority, and in case some quality links are affected in any way, it will definitely reflect on the traffic of your site. Ahrefs is one of the best tools for measuring this. If everything is good, there’s no reason to suspect that this isn’t seasonal since there have been more such cases in different industries and niches.
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