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Tracking Instagram Ads in Hubspot – as it’s not possible atm, has anyone found a workaround for this?
Posted by on July 3, 2020 at 11:05 amAs the title says, hubspot can’t attribute leads/contacts to Ads that appear on Instagram. Apart from building separate landing pages for each and every campaign/adset/ads or using a boatload of different hubspot forms to track leads that came from those ads, is there any workaround out there that allows to attribute leads to those ads?
I would be grateful for any ideas, insights or resources out there. Thank you!
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1 Reply
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Spit-balling here, using GTM, and prior to any coffee:
– Make sure your ads have UTM parameters that show the source, campaign, ad set, and ad in values
– Create a custom HTML tag that stores UTM variables in local storage
– Create the different UTM variables
– Set up a custom field in Hubspot for the UTM parameters
– Modify the Hubspot tracking code to pass the different UTM values in their respective custom fields
– You can then see in Hubspot which UTMs drove the conversation
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