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Tracking effectiveness of TOF audiences (FB ads)
Posted by on August 8, 2020 at 3:39 amHi there. How do you guys measure the effectiveness of different TOF audiences for metrics related to further down the funnel?
For example, let’s say I have an audience targeting people with an interest in trains and the cost per landing page view is very low. From a TOF perspective, that’s a great result. But then how do I know that these people are the ones actually purchasing in my BOF campaigns?
Thanks
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1 Reply
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1. Having TOF campaigns on a separate ad account.
2. Use FB Attribution
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