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Tools for reporting – why not analytics?
Posted by on January 15, 2021 at 3:26 pmHi everyone, we’re going through the process right now of identifying and evaluating reporting tools. One of my co-workers is strongly suggesting Whatagraph, and while I’ve done a little reading on it, I’m not sure that Whatagraph can do things that Analytics (GA4) and DataStudio can’t do for free. Are there any major differences that I should be aware of? Is one considerably more easy to create custom reports in? We’d be looking for a holistic reporting tool, to measure almost all of our activities. I work for a university college and we’re looking to create reports for each of our programs to see how our advertising campaigns are performing. Any help would be appreciated!
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3 Replies
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Looks like Wathagrap is a small company, with little reviews, focused on non-tech savvy people wanting reports. I’d suggest sticking with Datastudio.
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Yeah you want analytics.
Do you want a platform with such deep reporting, im still learning new things after 4 years of suing it, with literally over a decade of development. Or something that makes pretty graphs based on basic user data.Google Analytics is the hands down king in analytics reporting, althouhg I suggest you make a universal analytics property, instead of GA 4. There are options for this in the setup, GA4 isnt really supported by many people yet.
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We use Swydo for our client reporting. It’s way faster and easier than Analytics and/or Datastudio.
Speed is important when you have say 100 reports to crank out.
The main way it saves time is it is template-based and reports can be generated automatically, plus it has a dashboard feature.
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